Beta golf Assignment Example | Topics and Well Written Essays - 750 words - 1

Beta golf - Assignment Example Beta Group’s business model focuses on finding technology that can effectively be applied to existing but not overly competitive markets. Beta’s model seems to be a hybrid of an incubator, venture capital firm and consulting firm. They find technology that may be appropriate and then look for an opportunity in the market. Once an opportunity is found they look for outside funding and build management team to run the company that will be formed with the technology. This allows them to invest limited capital while realizing significant gains from any company that is created and then either becomes profitable or has a profitable exit. Beta has a record of success with this model. The returns they generate are significantly higher than those of venture firms. Beta has streamlined the entrepreneurial process for the application of new technology to under exploited markets. In order to turn innovation into value there is often a long development process. This is why Beta has the â€Å"refrigerator† to store technologies until either they are ready for a market or a space opens up in the market that can be taken advantage of. The innovation must be placed in the proper market with the ability to grow a company around it. While there is value in the technology alone it must be able to reach the market in order to extract that value from it. This is the challenge of commercializing a technology. Entrepreneurship and business skill must be applied in order for the value of innovation to be seen. The HXL technology appears to be nearly ready to enter the market. The cost of manufacturing must be determined more specifically in order to get a final projection of the cost of fully commercializing the technology. Further development of the manufacturing process and techniques may provide significant value to licensees and be able to command a premium if the process is more mature. The best

Distribution and Retail Essay Example | Topics and Well Written Essays - 1500 words

Distribution and Retail - Essay Example The positioning of a product is very beneficial for the company in order to get the ‘feel’ of consumers and the general public. Public perception is vital for a product as it determines whether or not the product would be sold successfully in that market. It is a fact that the general public always remembers the leading company, which has introduced a product. Effective product positioning also affects the determination of alternative products and different purchasing levels. The basic meaning of product positioning in any market local or foreign is to get a comparison of your brand versus your competitor’s brand. So with this in mind it is safe to assume that proper product positioning may alter the choice of the consumers, meaning, it may develop an alternative between same products. It takes a great deal of research and assessment when a company decides to place its product in another market in another country, there is a series of different analysis which are needed so that determining how a product will be conceived in another market becomes easy (Varle 2006). It should be remembered that product positioning directly influences the consumer’s evaluation of similar products and their will to purchase products. These are the stages in which the buyer takes two products of the similar market, the products are also similar, and then based on various brands available in the market the consumer prefers only one out of them, which he or she thinks is the most suitable. When the consumer is evaluating two similar products of the same brand the major factor affecting his or her decision is buying one brand and ‘product positioning’ will aid them to buy the product, which suits them well. So basically when a consumer wants to buy a similar product of which there are other alternatives and brands present, it is important that they choose one brand, and this they determine by performing a sort of problem solving technique which can lead them to make a better choice. With this being said, it is also true that a major portion of problem solving they perform involves a level of ‘consumer involvement’. This depends on the level of interest that particular consumer has in buying a product, then there is the cost factor, then there is also the visibility of the product and the significance the consumer gives to the product and many other factors, which means that brand positioning can only be affected by the level of involvement. Based on this information we shall now review, analyze and evaluate the owner‘s venture in UK. The owner of the business has founded a factory which produces casual pure cotton for a large departmental chain, but now the factory also manufactures clothes such as skirts, shirts, pants and dresses for ladies in three different sizes, the operation is on a small scale but the owner has now become the main distributer and now wants to sell his products in UK (Ries 1981). The target market of the store and its positioning First of all before opening the store in Greater London, the owner has to determine the target market for his clothing. As the owner produces shirts, skirts, pants and etc for ladies in all three sizes, he must look for a location within Greater London where there are fewer competitors. The positioning of the store will largely depend on the number of alternatives present in that market if the competition in the area is fierce then it is suggested that the owner should find another location